Well, we’re almost 1/12 of the way through 2013. A new year…lots of opportunities for you & your business awaits! Aren’t you excited?! 😀 I am!
It’s a great time to start planning your marketing strategy for the upcoming year. I hope that some of that marketing planning includes social media. I’m not talking about that empty Facebook page your business has…but how are you going to communicate your message to your customers? At the very minimum, Facebook & Twitter should be utilized, but if you have the type of business where Instagram or Pinterest could show off your products or work, you need to have an account on those platforms too. Posting a minimum of once per day, maximum of 4 times per day (spread throughout the day so you don’t flood your fans news feeds) will put you in front of the people who want to hear your message the most.
I came across an interesting statistic: There are 6 billion people on the planet; 4 billion use a mobile phone; 3.5 billion use a toothbrush! Besides being slightly disgusting, if you’re not trying to capture a portion of those 4 billion people who use a mobile phone to search the web, you will be missing out. Facebook is the number one app that smartphone users accessed and 81% of smartphone users use their phone to search the web for more information, including which businesses to frequent.
Social Media, Facebook & Twitter in particular, is your businesses first chance to make a great first impression to your potential clients; It’s a chance to create new relationships, new customers out of something that wasn’t there before!
So how do you capture that precious moment? Take the time to show off your business’s personality: share other business’s posts that interest you; post articles that are relevant to your industry; post funny pictures; oh yeah, and promote your business! 1 out of every 10 posts should promote your business; the other 9 should be showing your business’s personality. This is what your potential customers are looking for: they want to know if you’re the type of business that cares about the things they do. If you can convert these fans into real customers they will be loyal customers for life. This is how important social media marketing is to your business!
Now that you know social media’s value, how will you put the social media pieces together to communicate your brand’s message?